amazing sms / texts facts and figures

  • SMS/TEXT Facts And Figures 1
      • The first text message (sms) (or 'telenote' as it was originally called) was sent on 3rd December 1992 by Neil Papworth to colleagues at Vodafone and said 'Merry Christmas'. The commercial launch of SMS took place in 1995.
      • More people now have a mobile phone than an Internet-connected PC in the United States and globally.
      • Text messages are read by 94% of their recipients.
      • 8 to 34 year-olds are the highest adopters of smartphones.
      • 50% of SMS users are aged 35+, and 75% are aged 25+.
      • In the last three quarters of 2009 mobile and internet advertising grew 18.1% and 9.2% respectively.
        Older media advertising saw declines: -10.1% (TV), -11.7% (radio), -14.8% (magazines) and -18.7% (newspapers )
      • Smartphone devices represented around 10% of the global mobile phone market units in 2007, with annual growth of 60% making them one of the fastest growing segments of the technology industry.
      • There are more than 255 million mobile phone users in the U.S., roughly 85% of the U.S. population.
  • SMS/TEXT Facts And Figures 2
      • India signs up more than 10 million new mobile phone contracts per month.
      • England sends on average 90 million SMS (texts) per day, nearly 1 and half time it’s population.
      • There are more SMS (text) send and received globally per day than internet hits globally per week.
      • On average there is 2.3 billion people online every day, while will 4.1 billion will view there phone per day.
      • 50% of SMS users are aged 35+, and 75% are aged 25+.
      • There are more than 4.1 billion registered mobile phone users worldwide by end of 2009.
      • In the first quarter of 2009 the ratio of SMS:Emails was 4:1.
      • Amongst the top 10 business users of SMS are recruitment agencies, clubs and bars, internet service providers, couriers, hair salons, dentists and charities.
      • 95% of all text messages are delivered within 10 seconds.
      • Over 70% of mobile phone users send text messages.
      • Americans sent 1 trillion SMS text messages in 2008 alone.
  • SMS/TEXT Facts And Figures 3
      • 78 million text messages were sent by Britons on Valentine's Day 2003, 6 times more than traditional cards and a 37% increase on text figures for 2002.
      • There will be 3.9 billion cellular subscriptions worldwide by the end of 2008, rising to 5.6 billion in 2013.
      • 2008 is the year worldwide mobile telecoms revenues surpass the Trillion US Dollar industry - a staggering achievement considering the total world economy is worth about 40 Trillion.
      • The number of voice calls being made in the US has remained steady over the past two years, but text messages sent and received have increased by a staggering 450 percent.
      • According to the O2 study, the most popular use of mobile marketing is for information services campaigns across the retail (60%) and financial services sectors (54%), while 40% use mobile marketing to send booking confirmations, to deliver appointment updates ( www.SMS-MyDiary.com ) and to confirm items in stock.
      • www.sassytoll.com have seen an increase of nearly 700% in hits in the first months of 2010.
      • If you need a company to develop an SMS Website or Application we are the people to talk to www.sassytoll.com
  • SMS/TEXT Facts And Figures 4
      • SMS is an effective marketing channel with 90% of SMS messages being opened compared to 25% for emails, according to a study of UK consumers.
      • According the survey conducted among 1,493 parents of UK schoolchildren between 15 and 21 in August 2008, over two-thirds of parents would like schools to use technologies such as text messaging and the Internet to communicate with them more frequently. Currently, only 8% of parents surveyed are kept informed using these methods, with only 2% using text messages.
      • www.sassytoll.com is one of the first companies to use Windows Azure to send SMS. The company can send up to 250,000 SMS worldwide per minute per user.
      • On average there is 2.3 billion people online every day, while will 4.1 billion will view there phone per day.
      • Since the launch of SMS voting for the Eurovision Song Contest in 2002, SMS votes have grown from 2.1 million in 2002 to 6.1 million in 2009. However calls stayed the same 4.1 million in 2002, and 4.5 million in 2009.
      • On New Year Eve 2008 the number of SMS send where: Telefónica O2 (UK) : 166 million, Telia (Sweden) : 24 million, Tele2 (Sweden) : 28.4 million, Vodafone (Netherlands) : 22 million, T-Mobile (Netherlands) : 19 million, Orange (France) : 66 million, SFR (France) : 18.1 million, Bouygues Telecom (France) : 15 million, Belgian Network : 78.3 million, Swisscom (Switzerland) : 25 million, Orange (Switzerland) : 13.6 million.